Display device



F. MALLGRAF DISPLAY DEVICE A ril 25', 1933.

Filed June 10, 1932' ATTORNEY rnnnmmnnunennr, or LITTLE neon, ivnwvonminssrenon'rolrnn r ma n in TOBACCO conmmr, or NEW YORK, 1v. 1., a CORPORATION or new JERsEvf Patented Apr. 25 1933 'LUNITEVD'STATES' 'DIBPLAY DEVICE" Application filed June 10,

My present invention relates to display devices such as V dummy cartons representing standard cartons of merchandise, and particularly to meansv for securely attaching the dummies to thesign. v H

Prior to my invention, it has been the general custom V in advertising. cigarettes and other goods sold in standard packages, to'

provide a sign portraying matter or pictorial representations calculated to attract attention and to arrange on the sign, in an orderly and attractive manner, dummy cartons simulating the standard cartons of the goods advertised. Such'signs are frequently placed in store windows as part of a general window. display, and in most cases the signs anddummies are subjected to. atmospheric conditions, and particularly to the rays of the sun comingthrough the window. Usually the dummies are simplyIpasted on the sign in face to face relation, that is, one surface of the dummycarton is placed against an area of the sign with a layer of adhesive uniting the two surfaces. It has beenfound 8 that the glue or paste used in this securing the dummies on the sign loses its adherent qualities and some of the dummies fall o]? of the sign, thus detracting from the ap-, pearance of the display and sign. a

The principal object of the present invention'is. to so construct the dummy and" the sign, particularly at the areasof each which are brought into contact when the dummies are placedon the sign, so that the dummies willbe very tightly secured to-the'sign and the adhesive will be protected fromthev sun to prolong its adherent qualities. Theinvention furthermore provides aconstruction and arrangement of dummy and sign such that even if the adhesive-does lose its adherent qualities the dummy will still be retained on the sign instead of dropping off. V The foregoing and other objects and ad,- vantages of the invention will become ape portable signs used to display 1932. semi no; 616,548.

parent and will be out during the course of the following detailed descriptlon of thef accompanying drawing, wherein are shown preferred embodiments of the invention, and in which a Fig. 1 is a front elevation of a sign em bodying the invention and showingseveral '7 dummies applied thereto;

1g. 2 is a sectional view on the line ofF ig.1; V a c Fig. 3 is a sectional-view on the line.3 -3 of Fig..1; f a 4 a Fig. 4 is a perspective view of a dummy embodying the invention and illustrating one embodiment of the; retaining means on the dummy;

Fig. 5 is a view similar to Fig.4showing a modification of theinvention"; anda Fig. 6 is a view similar to Fig. tjshowing another modification as applied to the struc: ture of-Figt. c 1 g Referring to Figs. 1-4, the numeral 7 designates'the top-or display portion of a s gn arranged above supporting standards Asupporting strip 9 is hingedly secured to the back of-the sign to hold thesame in upright position.

Arranged aroundtheportion 7 of thesign are. a plurality of openings I 10, each being shown as of polygonal formation and having converging sides of slightly greater length than the ends. The openings may be arranged or grouped inany relative positions, and, the circular arrangement shown is merely for the purpose of illustra-, tion, as it conformswith the configuration of the portion 7 Thearea ofgthe openings IQ is also less than "the area of the dummies 11 which are secured. on the sign one over eachv opening in the mannerzclearly shown i'n-Figs. 2-4, wherein each of the dummies has provided on its back a pair of -flaps12. Theflaps 12 areprovided'by cutting the back of the dummy along the-lines 13 and 14, the'lines 13 conforming substantially to the sides 'of the openings 10 in length and relative .ar-

' applied elther to the backof the. signabove rangement and the line 14 dividing the flaps.

'A hole 15 may be provided between the flaps 12 so that the finger or an implement may be inserted therein between the flaps to readily separate them and permit bending outwardly and backwardly along the transverse creases 16 at the ends of the flaps. Greases 17 are also provided across the flaps at a distance from the creases 16 corresponding substanflaps 12are preferably'first pulled slightly outward from thedummy s0 thatthey can p ass'llthrou gh the openings}10'T 1when the dum'm "j is brought into face to face relat on with t e sign 7 and in proper registry wlth the openings 10, after which an adheslve 1s and below the openings 10, or to the rear face ofthe flaps12, orboth and the flaps are bent sharply on their creases'lfiand 17 until the rear face of the flaps are brought against the rear of thesign'e'f as clearly shown in Fig. 3 with the adhesive {18,such as glueor paste therebetween. 1 I have'found t atdummies constructed as above described and secured t0vtll6 S1gI 1 in the manner specified,'willremain 1n place on the sign under all conditions. Even if the adhesive 18' lose's its adherent qualities, wh ch is not as likely as with the adhesive appl ed on thefront of the sign, the flaps '12 having been bent sharply around the sign at the top and bottom of the-openings 10 will serve to retain the dummies onthe sign. a r v Referring to Fig. 6, it will be noted that the faces of the flaps 12 which confront the back of-the sign 7 -are-provided with indentations" 19 to provide a surface with little pockets or openings into which the adhesive may fiow, so that the flaps Will'be'more hrmly united to the sign by the-adhesive. 'Tl11S feature or forming indentations on a surface to be united to another surface is not limited to the use on flaps secured to the sign in the manner above described' In fact, this feature may'be utilized in connection with'various surfaces united in face to" face relationwith other surfaces; r

In Fig. 5,-I have shown a modification wherein a single-flap'20'form'ed by cutting the back of the dummy "from the crease 21 longitudinally and substantially parallel to the sides ofthe dummyQandt-hen transversely across the back of the dummy. The flap may. be provided with rounded corners if desired, although the shape of the flapisnot'essential to-the'invention, the important point being to provide the crease 21 and crease 22 spaced therefrom a distance substantially equallto the thickness of the: sign, wherebytheflap maybe inserted through an opening in thesign vand then bent down against the back ofsthe sign with the portions between the creases 21 and 22 against an edge ofan opening in the sign. The flaps 20 may be provided with indentations such as shown and described in connection with Fig. 6 or it may have a perfectly plain'surface, and in either event will be united to the back of the sign by an adhesive, as shown in Fig. 3 in connection with the flap 12.

I wish it to be understood that I do not limit the invention to the particular shape of the flapsnor to any particular number or any particular arrangement of flaps, as I deemit within the invention to provide the flaps to open in any direction and-to be made in any shape, number, and site. 4' Iclai'mr 1;.- A;display device of the class described,

including a sign providing a support, a dummy-package formedindependent of the sign, the sign having anopening over whichv the dummy is mountedlat the front of the sign, and a flap on the dummy extending through sald opening" and provided with creases at the 'front andback edges of the opening, the end of said flap being bent'over theback of the sign, said dummy being of greater dimension than said opening"wher.eby marginal portions around, said flat abut the face of the -"2. A "display device of the class described; including a sign providing a support, a dummy package formed independent of the sign, the sign having anopening over which the dummy is inounted'o'n the front of the sign, and flaps on the dummyyof' substantially e the same size and shapeas theopening, said flaps being insertedthrough said opening and bent toward the-back of the sign to.hold the, dummy on the frontofthe signjsaid dummy being of'lgreater dimension than the opening whereby marginal portions around the flaps abut the face of the signQ A; dummy package "for advertising com prisinga box having its back cut along lines adjacent and between opposite sides and transverselyfbetw'een said ,lines'to provide a pair of flaps "terminating adjacentandbetweenthe'ends of the back and bendable out-' wardly from theyba'ck' of the dummy to connect the same to a support.

4. A dummy package for 'adv'e rtisinglcomprising a'b'ox having its back out along lines adj acentopposite edges and tranSverselybetween saidlines to provide a pair of flaps terminating 'adjacentthe ends of the back and bendable outwardly from the dummy to connect the same" to a support, and an opening along said transverse out between the fiapsstc' receive an implement to facili tate bendil gsaid'fiaps'outwardly,, 5,1nc'ombination-with a display'si'gn, a dummy carton, the sign havingan opening over which the-dummy is disposed, the dum my being of greater width than-the opening and having flaps on its side'which "covers the opening to fold over the edges of the opening and against the back of the sign.

6. In combination with a display Sign, a dummy carton, the sign having an open ing over which the dummy is disposed, the dummy being longer than the opening and having flaps on its side which covers the opening to fold over the edges of the opening and against the back of the sign, and

i said flaps being of substantially the same size and shape as the opening.

Signed at New York in the county of New York and State of New York this 7th day of June A. D. 1932.

FERDINAND MALLGRAF. 

